For my final project, I decided to expand on the topics of Social Media and Digital Games. These two topics are the main focal point of what people are focused on in today’s society which leads me to ask myself why is it so predominant. I believe that these two topics are at an all-time high because of the cultural impact its leaving. Social Media and Digital Games are connecting the dots that lead from leisure activity to actual income. Both platforms are becoming a viable form to make money from. There is no shortage of influencers or streamers since everyone has the potential to be one. As more content gets created the more opportunities to gain a bigger audience will arise. Once one has a good following they’re able to get sponsors or run advertisements throughout their content. It’s something that has been brewing for the past decade. It’s truly amazing how people are now able to make a living by just playing video games, posting pictures, and uploading videos. Social Media has carved its importance to society in a heavy way. As much as social media platforms were made for people to share and post random content it has become a great source for companies to advertise themselves and show great customer support. More and more companies are now making social profiles for their company and have begun to leave their digital footprint. Newly created positions are now being offered to maintain and update social statuses that the company might want to share with their customer base and even to attract new clientele. Being social media savvy is a pre-requisite that most marketing departments are looking for in potential employees. In the DTC class book, the topic of social media gets brought up. The topic of Web 2.0 is what’s currently taking place but on a grander scale. The chapter states “Web 2.0 companies make money by increasing user participation and attention. The more content "You" make, the more advertising the companies can generate”. Although the opportunity for content creators to make a profit is well within reach, all social media companies, in turn, make money from all the user activity. This is one of the drawbacks of social media because the content creator still has to follow a set of rules that the platform instills for all users that want to participate. Even so, It’s impressive that we as a society have gotten this far and we are only at the start. Digital Games have also carved their way into society through gamification and digital gamification. In the DTC book, it states “ Gamification involves using game design and game elements in everyday activities. First-graders receive stickers when they behave well, which can accumulate into something such as getting to watch a video at the end of the week. Shoppers at a grocery store earn “Reward Points.” A person’s favorite coffee place has a punch card that they complete every time they purchase a cup of coffee. Games have infiltrated many aspects of people’s lives, whether they realize it or not.”. People are playing games consistently and in many different forms than just video games. Educational institutes use digital gamification to teach students. On a more leisure level, video games have become a great source of entertainment. Digital games have made their way into society and now plays a big factor. From teaching new education lessons to streaming online, digital games continue to shape the future.